Frequently Asked Questions
Got a burning question?
See if it’s answered in my FAQs below. If not, drop me a line and I’ll get back to you ASAP.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
What sort of things do you write?
Anything where the aim is to engage and persuade. That includes websites, blog posts, case studies, brochures, emails, direct mail and more.
If you’re not sure whether I can help with your copywriting project, just ask. If I don’t feel I’m the right person for the job, I’ll refer you to someone who might be a better fit.
Have you written for this industry before?
I’ve written for all sorts of B2C and B2B industries: from finance and technology, to tourism and e-commerce.
But I’m a keen researcher and quick learner, so I can write great copy even if I’m unfamiliar with your sector. I’ll ask you (and Google!) all the right questions to make sure I fully understand your industry, business and audience.
In fact, me not knowing too much about your field beforehand is often a good thing. It means I’ll approach your project with fresh eyes and few preconceptions.
How does it all work?
Take a look at my guide to my copywriting process.
What are your rates?
Every project is so different in terms of word count, complexity, research required and any deadlines. This means I don’t have set prices, so contact me for a personalised quote that’s tailored to your specific needs.
I charge a fixed fee for most projects. This makes your budgeting easier, as you’ll know the costs upfront with no nasty surprises at the end.
Please note my minimum engagement fee for new clients is £200.
Are you expensive?
My rates are a little above average for a UK freelance copywriter. They reflect the value I offer thanks to my skills, experience and training, as well as top-notch service.
Could you find someone who charges less? Of course. But as with all things in life, you get what you pay for. And don’t forget: the true cost of cheap copy may be lost sales or even a ruined reputation.
How soon will I get my copy?
This depends on things like the project size, my existing bookings and how quickly you supply the info I need to do the job. We can agree some timescales together at the briefing stage. But if you have a hard deadline, please let me know when you enquire.
Can you work with my web developer or graphic designer?
I’m happy to liaise with other suppliers working on the same project. But if you’d like me to do this, please let me know when you enquire as this may affect my quote.
What if I don’t like what you’ve written?
This is pretty unlikely as I’ll make sure I get a good brief. But for your peace of mind, two rounds of revisions (light edits) are included in my prices. So there’ll be plenty of chances to get your copy just right.
Can you just edit my existing copy and content?
I’m happy to discuss this. But bear in mind that it often takes as much work to edit your current copy as to write it from scratch. So you may find there’s not much difference in price.
Do you work on retainer?
I offer great value “bundle” packages for clients with regular copywriting needs, like blog posts or e-newsletters. Contact me to discuss.
What if I’m not in Hertfordshire?
I work with my clients remotely via phone, email and Zoom, so it really doesn’t matter where you’re based. My clients come from across the UK.
Can we meet in person?
I usually work with my clients remotely via phone, email and Zoom. But if you’re in St Albans and keen to meet, just let me know and I’ll see what I can do.
Why “Crystal Copy”?
Because I pride myself on writing high quality copy that’s clear, concise and easy to understand. I can’t stand endless waffle, confused messages and meaningless jargon. Urgh!
Bourbon or Custard Cream?
The mighty Bourbon, obviously. But let’s face it: a triple chocolate chunk cookie trumps all…
I’m interested in working with you. What do I do next?
Great! Just contact me and we can take it from there.