Frequently Asked Questions

Anything where the aim is to engage and persuade. That includes websites, blog posts, case studies, brochures, emails, direct mail and more.

If you’re not sure whether I can help with your copywriting project, just ask. If I don’t feel I’m the right person for the job, I’ll refer you to someone who might be a better fit.

I’ve written for all sorts of B2C and B2B industries: from finance and technology, to tourism and e-commerce.

But I’m a keen researcher and quick learner, so I can write great copy even if I’m unfamiliar with your sector. I’ll ask you (and Google!) all the right questions to make sure I fully understand your industry, business and audience.

In fact, me not knowing too much about your field beforehand is often a good thing. It means I’ll approach your project with fresh eyes and few preconceptions.

Take a look at my guide to my copywriting process.

Every project is so different in terms of word count, complexity, research required and any deadlines. This means I don’t have set prices, so contact me for a personalised quote that’s tailored to your specific needs.

I charge a fixed fee for most projects. This makes your budgeting easier, as you’ll know the costs upfront with no nasty surprises at the end.

Please note my minimum engagement fee for new clients is £200.

My rates are a little above average for a UK freelance copywriter. They reflect the value I offer thanks to my skills, experience and training, as well as top-notch service.

Could you find someone who charges less? Of course. But as with all things in life, you get what you pay for. And don’t forget: the true cost of cheap copy may be lost sales or even a ruined reputation.

This depends on things like the project size, my existing bookings and how quickly you supply the info I need to do the job. We can agree some timescales together at the briefing stage. But if you have a hard deadline, please let me know when you enquire.

I’m happy to liaise with other suppliers working on the same project. But if you’d like me to do this, please let me know when you enquire as this may affect my quote.

This is pretty unlikely as I’ll make sure I get a good brief. But for your peace of mind, two rounds of revisions (light edits) are included in my prices. So there’ll be plenty of chances to get your copy just right.

I’m happy to discuss this. But bear in mind that it often takes as much work to edit your current copy as to write it from scratch. So you may find there’s not much difference in price.

I offer great value “bundle” packages for clients with regular copywriting needs, like blog posts or e-newsletters. Contact me to discuss.

I work with my clients remotely via phone, email and Zoom, so it really doesn’t matter where you’re based. My clients come from across the UK.

I usually work with my clients remotely via phone, email and Zoom. But if you’re in St Albans and keen to meet, just let me know and I’ll see what I can do.

Because I pride myself on writing high quality copy that’s clear, concise and easy to understand. I can’t stand endless waffle, confused messages and meaningless jargon. Urgh!

The mighty Bourbon, obviously. But let’s face it: a triple chocolate chunk cookie trumps all…

Great! Just contact me and we can take it from there.