FREQUENTLY ASKED QUESTIONS
What sort of things do you write?
Anything where the aim is to engage and persuade. That includes websites, blog posts, email marketing, product descriptions, sales/landing pages, brochures, direct mail, case studies and more.
If you’re not sure whether I can help with your project, just ask. If I don’t feel I’m the right person for the job, I’ll refer you to someone who might be a better fit.
Have you written for this industry before?
I’ve written for all sorts of B2C and B2B industries: from finance and technology, to tourism and e-commerce.
But I’m a keen researcher and quick learner, so I can write great copy even if I’m unfamiliar with your sector. I’ll ask you (and Google!) all the right questions to make sure I fully understand your industry, business and audience.
In fact, me not knowing too much about your field beforehand is often a good thing. It means I’ll approach your project with fresh eyes and few preconceptions.
How does it all work?
Take a look at my guide to my copywriting process.
What are your rates?
I charge a fixed fee for most projects. This makes your budgeting easier, as you’ll know the costs upfront with no nasty surprises at the end.
But I don’t have set prices as every project is different, so get in touch for a personalised quote.
Please note my minimum engagement fee for new clients is £250.
Are you expensive?
My rates are a little above average for a UK freelance copywriter. They reflect the value I offer thanks to my skills, experience and training, as well as top-notch service.
Could you find someone who charges less? Of course. But as with all things in life, you get what you pay for. And don’t forget: the true cost of cheap copy may be lost custom or even a ruined reputation.
How long will it take?
This depends on all sorts of things, such as project size/complexity, my existing bookings and how quickly you can supply all the info I need to complete the job.
But as a general rule, you can expect to get your first draft by around 2 weeks after we complete the brief.
We can agree some timescales together at the briefing stage.
Can you work with my web developer or graphic designer?
I’m happy to liaise with other suppliers working on the same project. But just let me know when you enquire as this may affect my quote.
What if I don’t like what you’ve written?
This is pretty unlikely as I’ll make sure I get a good brief. But to give you complete confidence, I offer two rounds of revisions (light edits) free of charge – so there’ll be plenty of chances to get the copy just right.
Can you just look over my existing copy and content?
Yes. As well as writing copy from scratch, I can take what you’ve already got and give it a professional polish.
Do you work on retainer?
I offer “bundle” packages for clients with regular copywriting needs, like blog posts or e-newsletters. Contact me to discuss.
What if I’m not in Hertfordshire?
I work with my clients remotely via phone, email and Zoom, so it really doesn’t matter where you’re based. My clients come from across the UK.
Can we meet in person?
I usually work with my clients remotely via phone, email and Zoom. But if you’re in St Albans and keen to meet, just let me know and I’ll see what I can do.
Why “Crystal Copy”?
Because I pride myself on writing crystal clear copy that’s easy to read and understand. I can’t stand endless waffle, confused messages and meaningless jargon. Urgh.
Bourbon or Custard Cream?
The mighty Bourbon, obviously. But let’s face it: a triple chocolate chunk cookie trumps all…
I’m interested in working with you. What do I do next?
Great! Just get in touch and we can take it from there.