FREQUENTLY ASKED QUESTIONS
What can you write?
Anything where the aim is to engage and persuade. That includes websites, blog posts, brochures, newsletters, email campaigns, case studies, press releases, direct mail, product descriptions, posters, bids, reports and more. If you’re not sure whether I can help with your project, just ask. If I don’t feel I’m the right person for the job, I’ll refer you to someone who might be a better fit.
What are your rates?
I charge a fixed fee for most projects. This makes your budgeting easier as you’ll know the costs upfront, with no nasty surprises at the end. I don’t have set prices as every project is different, so get in touch for a personalised quote.
How does it all work?
You can find a guide to my process here.
Have you written for my industry before?
I’ve written for all sorts of industries: from finance and engineering, to health and conservation. I’m a keen researcher and quick learner, so I can write great copy even if I’m unfamiliar with your sector. I’ll ask you (and Google!) all the right questions to make sure I fully understand your industry, business and audience.
What if I'm not in Hertfordshire?
Not a problem. I can work with you remotely via phone, email and Skype, so it really doesn’t matter where you’re based. My clients come from across the UK.
Do you charge a deposit?
Yes, I require a non-negotiable 50% deposit for most projects. This must be paid before I can begin work, with the balance payable upon project completion. For small projects I reserve the right to charge 100% upfront.
Can you work with my web developer/graphic designer?
I’m happy to liaise with other suppliers working on the same project. But just let me know when you enquire as this may affect my quote.
Can I brief you in writing instead of over the phone?
I’d prefer to take the brief via phone or Skype. This’ll help me get the best understanding of your business and needs. But if you’d really rather brief me in writing, I can send you a form to complete. Just be aware that I may need to ask further questions once I’ve reviewed your answers.
What if I don't like what you've written?
This is very unlikely because I’ll make sure I get a good brief. But I offer two free rounds of revisions (light edits) to make sure you’re completely happy with the finished copy.
Can you just finesse my existing copy?
Of course. As well as writing copy from scratch, I can take what you’ve already got and give it a professional polish.
Do you work on retainer?
Yes. A retainer agreement may work well if you have ongoing copywriting needs, like blog posts or newsletters. Contact me to discuss.
Can we meet in person?
Meetings aren’t usually necessary. I work with most clients remotely via phone, email and Skype. But if you’re local to St Albans and keen to meet, just let me know.
Why "Crystal Copy"?
Because I pride myself on writing crystal clear copy that’s easy to read and understand. I can’t stand endless waffle, confused messages and meaningless jargon. Urgh.
Bourbon or Custard Cream?
The mighty Bourbon, obviously. But a triple chocolate chunk cookie trumps all…
Got a different question? Drop me a line and I’ll get back to you ASAP.
Hello! I'm Lisa Rogers, a freelance copywriter in Hertfordshire.
I write words that sparkle and sell for businesses and charities across the UK. If you want clear, compelling copy for web and print, get in touch.